One of the most successful films this past year was the unsettling and riveting, Joker. This film is unlike any other that has been produced by the comic book juggernaut, DC Comics. Joker is damaging, beautiful, and artistic. But the darkness in this movie was a risky move in the superhero genre, which is known for a more action-packed optimistic approach. Yet audiences loved it. Joker made over a billion dollars at the box office and this just goes to show that people are craving something with a bit more grit at the movies.

If you’re looking to produce marketing content that makes your clients go “wow!” creating a promotional video with a catchy concept is a great idea. Videos have become the primary choice for many people to consume information, as it is quick, easy, and convenient. However, the challenge with videos is that if an expert doesn’t produce them, they can lack the emotional impact that’s required to build connections with your audience.

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